A formal Business plan about a fictouse landscping company that i Essay

A formal Business plan about a fictouse landscping company that i briefly outline - Essay Example The mission statement of the company will be the basis of the company’s marketing strategy and the creation of the company’s image as a brand. Already the company has a reputation of offering quality services in a timely manner and within budget. The company’s mission statement will therefore be â€Å"JMB Giving Landscaping Holistic touch of Creative Art.† The aspect of imagination will portray the company’s intention to apply creativity innovation and invention towards ensuring that consumers enjoy unique landscaping services because creativity cannot be easily reproduced but requires talent. At JMB our visions will be to turn imagination into reality to ensure that our customers enjoy unique and customized services and that the outcomes have the uniqueness and aesthetics only found in art. In addition we believe in keeping of time and operating within the customer’s budget. Once you give us the contract you will only have to sit back and wait for your finished product. Currently JMB has built reputation among small scale consumers. The company is now targeting contractual agreements with corporate partners to increase on the volume of contracts and to be able to make future projections. The company will depend on its capacity to deliver quality services in a timely manner and to add artistic creativity to landscaping. According to Ingels one of the ways to attain competitive advantage that cannot be easily reproduced by rivals in landscaping business is by applying graphic and design art to landscaping (15). The company will employ the services of reputable graphic designers and computer animators whose work will be to create visual images of designs for display to customers. The graphic designers and computer animators will also be able to turn the imaginations of the consumer into 3D images to allow the consumer to have a taste of what the finished products will