Business Improvement and Creativity Essay Example | Topics and Well Written Essays - 2000 words

Business Improvement and Creativity - Essay Example To maintain the company’s market shares, the top management of RIM is being challenged to constantly improve its business processes and product quality and design. (See Appendix I – Summary of Mobile Phone Sales Volume Around the World on page 11) As part of analyzing the main drivers behind the business improvement of BlackBerry, this study will purposely analyze the theory behind John Kotter’s model of organizational change and DEbono’s six hat thinking. After critically analyzing these two particular business improvement theories, it will be applied in the case of RIM – BlackBerry. According to Nelson and Quick (2008, p. 416), organizational change is inevitable yet manageable. To compete in the market, implementing product innovation and organizational change is necessary (Sabri, Gupta and Beitler, 2007, p. viii). is commonly used in â€Å"planning, implementing, and sustaining change† (Sabri, Gupta and Beitler, 2007, p. 176). According to Kottler (1996), the eight steps towards a successful organizational change include: (1) establishing a sense of urgency; (2) creating a guiding coalition; (3) developing a vision and strategy for change; (4) communicating the vision and strategy for change; (5) empowering employees for action; (6) generating short-term wins; (7) consolidating gains and producing more change; and (8) anchoring change in organizational culture [cited in Sabri, Gupta and Beitler, 2007, p. 176]. (See Appendix II – Kotter’s Model of Organizational Change on page 12) The model presented by Kottler is clear and straight-forward. Using the SWOT matrix, this model encourages the managers to reflect on the need to implement organizational change (Kottler, 1996, p. 21). It also encourages the managers to use their leadership skills to effectively communicate the vision and strategy to persuade employees to support organizational